Obviously, the types of shop fittings required by each business will vary according to the type of product being sold. But no matter what the merchandise, there is a bewildering range of display options available to choose from.

There are some key rules to bear in mind, however, when planning your displays which will help to make the most of your shop floor. Rental costs are one of the highest overheads for most businesses so it is important to make sure that all the space is used to its full potential.

First impressions are lasting so your design layout should help to attract customers into your premises as well as create the image you desire. Entrance displays should not necessarily consist of your most impressive or eye catching stock, nor should the attempt to use space effectively result in clutter and disarray.

Retail store displays should always be proportionate to the store space, so do not be tempted to use free display racks from wholesalers if they do not fit in with and enhance your overall design.

Display shelving designs are extremely varied and prefabricated units can be bought in metal, wood products or even plastic. The choice is almost endless and before making a decision, thought should be given to the following factors:

* Size and Weight of the products on display – putting heavy merchandise on shelving that is designed for light items creates a poor first impression, and can even be dangerous for your staff and customers. Further, since most commercial display shelving should be adjustable, the ends must be well supported with a strong and rigid material.

* Quality or Retail Value of the products on display – leading, quality merchandise must be effectively displayed to impress the customer so a cheap display stand will not suffice; if the store doesn't think the merchandise is valuable enough to display properly, the customer will also give it less credence. Thus the largest portion of your display budget should be used on effectively displaying the merchandise.
which is likely to be your main source of sales revenue.

* Security Requirements of the merchandise display – it is not always simple to achieve a good balance between security and an attractive display design; stock behind bars, while safe, is unlikely to sell well. While glass can be relatively expensive, do not be tempted to use a cheap quality. as customer safety requirements must always be met.